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January 29, 2008
Happy 50th Birthday LEGO
The balloons descended at 1:58 p.m. on January 28, 2008 at LEGO headquarters in Enfield, marking the small block's 50th birthday.

Channel 3 Eyewitness News reporter Dan Kain reported the company employs 5,000 worldwide, 350 of whom work in Enfield, including model builders.

"My wife is amazed, my relatives are amazed that I actually get paid to play all day for a job," said Dan Steininger, a model builder.

Steininger said it took him about 60 hours to build a replica Scooby Doo using LEGOs.

"We glue each and every piece before we put it on," Steininger said.

The company has evolved over the years, tying the basic block to a wide range of popular interests from Star Wars to Transformers.

The company even has theme parks built around the block -- two in Europe and one in California.

Kain reported LEGO has reported almost $1½ billion in sales.

"We always have and will always have a strong following: The parents that grew up on LEGO, the grandparents that grew up on LEGO, and that whole nostalgia has a huge importance," said Soren Torp Laursen, president of LEGO Americas. "We offer something that is very different in terms of a play experience to the typical toy out there."

Over the years, the company has turned out 400 billion LEGO blocks -- enough to stretch for 611 million miles.

The president of the company said he always wears shoes at work because it sure hurts to step on a LEGO block.

January 28, 2008
The Richie Rich/Scooby Doo Show Coming to DVD
The Richie Rich/Scooby-Doo Show: The Complete Series Volume 1 will be out on May 20th.

The Scooby-Doo segments contain Scooby, Shaggy, and Scrappy in humorous adventures against "real" supernatural forces.

Richie Rich chronicles the adventures of the poor little rich boy in a series of Zillion Dollar Adventures with friends Gloria, Cadbury, Irona the Robotic Maid, Professor Keanbean, and his dog Dollar.

The Richie Rich/Scooby-Doo Show was produced by Hanna-Barbera Productions, and aired on ABC in 1980. The show features the voices of Don Messick (Boo Boo from Yogi Bear) as Scooby-Doo and Scrappy-Doo, Casey Kasem (Robin from the Superfriends, and original host of the long-running radio show American Top 40) as Shaggy, Sparky Marcus as Richie Rich, Stanley Jones (Lex Luthor from Challenge of the Superfriends) as Cadbury, Joan Gerber (Mrs. Beakley from DuckTales) as Irona, Bill Callaway (Aquaman from the Superfriends, and Square Bear from Help! It's the Hair Bear Bunch) as Professor Keenbean, Frank Welker (Dr. Claw from Inspector Gadget) as Dollar, Dick Beals (Birdboy from Birdman & the Galaxy Trio) as Reggie Van Dough, and Nancy Cartwright (Bart Simpson from The Simpsons) as Gloria Glad.

The 2 disc set will contains 7 one hour episodes as well as a bonus feature "Golden Boy: The Story of Richie Rich".

The box set will be in stores on May 20th and will cost $26.99.

January 22, 2008
What's New Scooby-Doo DVD Promotion
Yes, it's that lovable pooch - Scooby-Doo. The third season of the popular What's New Scooby Doo? show featured everyone's favorite crime solvers in a number of sports-themed settings.

The gang keeps their cool in any arena from a wrestling match gone wrong to a haunted stock car race, even a mini-golf tournament terrorized by a metallic clown (scary stuff). Season 3 features more than just sports as the gang visits Paris, Moscow, Hong Kong, Australia, and the Old West.

Do you love the 'ol Scoobster as much as I do? Want your very own copy of season three to watch over and over again?'s your chance. We are giving away a copy of the complete third season DVD set. Not only will you get all thirteen episodes of the show, there is added bonus features and a 14th bonus Christmas episode!

Ready to win? Click here to enter!

January 20, 2008
Scrappy is Character of the Month!
This month on Boomerang, a channel by Cartoon Network, Scrappy is the character of the month. For the month of January 2008, every Saturday and Sunday from 2pm to 4pm EST, episodes of the Scooby & Scrappy Doo Show will be broadcast.

Boomerang calls their character of the month Boomeroyalty. This all started in March 2007.
Boomerang Channel

January 16, 2008
DirecTV, Scooby-Doo to the Rescue
Bound to a chair, a man is tormented by a bunch of teenagers and their dog. Who'll have your sympathies? DirecTV is betting you'll side with the kids and dog as you watch this new spot via Deutsch/LA. And it's probably right, even if parents in the viewing audience (regularly tormented by their own kids) might be inclined at first to side with the man in the chair.

In this case, the kids and dog are familiar animated characters from Scooby-Doo, a TV cartoon that has aired in various permutations for nearly 40 years. And when one of the kids literally unmasks the man, he turns out to be "the cable guy," i.e., a person consumers are conditioned to dislike, given their exasperating experience with cable companies.

Having revealed the man's true identity, one of the kids explains the situation: "Well, now that DirecTV has more of the best channels in HD, no wonder the cable guy tried to stop everyone from switching to DirecTV." Embracing his assigned role as bad guy, the man snarls, "And I could of got away with it if it wasn't for you meddling kids and your dog." Note that his use of the grammatically incorrect "if it wasn't," rather than "if it weren't," adds to his aura of uncouth villainy. A voiceover then urges viewers to "Hook up your new flat-screen to over 85 of the best HD channels," and concludes with an 800-phone number for DirecTV.

Viewers who grew up as fans of Scooby-Doo will appreciate the dose of nostalgia DirecTV has provided. What about those whose pop-culture literacy doesn't include the Scooby oeuvre? They'll be so grateful to hear the narrator's normal adult voice, after the grating cartoony voices, that they may take its sales pitch to heart as well.
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